Mirage is a visual CGI mapping project set against the dramatic landscapes of southern Jordan—specifically Wadi Rum and Wadi Musa. Bridging ancient mysticism with speculative futurism, the project merges desert aesthetics with high-concept digital storytelling. Shot using simple backdrops and lighting, the imagery was elevated through advanced CGI and AI-driven visual systems, transforming minimal production into a fully immersive, hyperreal world. With narrative-rich storyboards and meticulously pre-drawn environments, Mirage explores a hybrid identity—where architectural echoes of the past meet futuristic silhouettes in an otherworldly, cinematic desert vision.

This art direction and fashion concept project for Casablanca Paris draws inspiration from the Hellenistic influence across North Africa, reinterpreting ancient Greek aesthetics through a contemporary luxury lens. Blending classical motifs, mythological references, and Mediterranean color palettes, the project envisions a collection of elevated fashion pieces and lifestyle items that align with the brand’s bold visual identity. By fusing the spirit of antiquity with Casablanca’s modern elegance, the concept offers a fresh narrative direction and a compelling foundation for future brand storytelling.

This fashion direction project for di petsa was rooted in the brand’s core identity: the sea. Drawing from the serene elegance of Southern European coastlines—particularly Greece, Southern Italy, and the French Riviera—the concept embraced the poetic rhythm of pearl tones, sea-washed textures, and shoreline minimalism. From set design to storytelling, the campaign combined CGI mapping and advanced AI techniques to transform a studio shoot into a surreal seascape: a model poised on a rock amid an endless ocean. The result is a visually immersive campaign that elevates Deepetza’s marine-inspired DNA into a refined, editorially-driven fantasy.

This early-stage fashion campaign for Diesel aimed to capture the brand’s bold, edgy identity with a simple yet impactful visual approach. Designed for magazine spreads and billboard placements, the campaign emphasized clarity and directness over elaborate effects. While CGI mapping was in its preliminary phase, the project successfully conveyed Diesel’s signature urban attitude and contemporary energy through straightforward styling and focused storytelling.

This innovative campaign for Alfa Romeo redefined the brand’s reach beyond automotive enthusiasts, targeting the intersection of luxury car culture and fashion lifestyle. Centered around the concept of “Drolly Wear,” the project introduced a collection of apparel blending refined elegance with rugged, streetwise edge—designed for those who want to look sharp while driving. The campaign encompassed a full creative direction spectrum: from custom car modifications to interior and exterior design elements, alongside photography, videography, and physical prototypes of the clothing line. This holistic approach forged a unique narrative that bridges automotive performance with sartorial expression, positioning Alfa Romeo as a lifestyle brand.

A curated selection of digital works, blending contemporary aesthetics with conceptual design.

Visual storytelling for music, crafting iconic album covers and immersive artistic direction.