HEURE SILENCIEUSE IS A CAMPAIGN THAT PAYS HOMAGE TO THE SILENT FORCES SHAPING THE IDENTITY OF VACHERON CONSTANTIN - TIME, TRADITION, AND THE ENDURING ELEGANCE OF CRAFT. THROUGH SUBTLE VISUAL LANGUAGE AND REFINED ARTISTIC REFERENCES, IT DRAWS INSPIRATION FROM A HISTORICAL ERA WHERE CRAFTSMANSHIP WAS REVERED AND PRECISION WAS A FORM OF ARTISTRY.

SalAman Paris is a luxury brand born from the crossroads of Parisian elegance and the deep-rooted heritage of the Arab world. Founded on the legacy of old Levantine prestige families, the brand reinterprets traditional silhouettes, fabrics, and symbols into contemporary luxury fashion. SalAman offers a poetic dialogue between past and present, honoring ancestral craftsmanship while shaping a bold and culturally resonant identity for the modern world.

This project reimagines Louis Vuitton through the lens of Gulf identity, drawing deeply from Qatar’s rich cultural heritage as the historical pearl capital of the region. The collection integrates pearl-inspired elements into a semi-demographic line, blending timeless luxury with local symbolism to create a concept that resonates both regionally and globally.

An architectural reflection in Wadi Musa, Ayn Al-Samt blends ancient ruin with modern minimalism. Crafted from basalt, glass, and chrome, it reimagines a fragmented temple where light, shadow, and absence reveal the passage of time. A silent tribute to history and renewal, it stands as both a ruin and a reinvention.

“We were inspired by our families and their old family pictures,” Badri says. But Salaman isn’t merely a nostalgic exercise. It’s about translating that heritage into a contemporary language, creating pieces that are both timeless and chic.

Meet SALAMAN, the latest luxury fashion house hailing from the Arab world. Founded by Palestinian-Jordanian creative Mohammed Badri in 2023, the journey of the Paris-based up-and-coming label begins with a deep reverence for the opulent lineage of old Arabic families

يفتتح المدير الإبداعي للعلامة محمد بدري حديثه مع "هي" عن جذور العميقة للعلامة قائلاً: "في دار SALAMAN نعتبر التقاليد العربية مصدر إلهامٍ عريق ونؤمن بأن الإلهام يأتي من فهم التراث الثقافي بشكل راسخ سواء كان ذلك على المستوى الاجتماعي أو الشخصي نحن نعيش بهذا  الإرث ونسعى دائمًا لإبراز جوهر هذه الحضارة ودمجها بشكلٍ سلس في هوية علامتنا لذلك، نركز على الاستلهام من الروح العربية وإعادة تشكيلها بطرق مبتكرة ومعاصرة."

This brand reached our radar by tearing up the luxury rule book and redefining the outdated experience codes for a new generation of values-driven consumers seeking knowledge. It’s built on a steadfast dedication to excellence, showcasing the rich tapestry of Arab arts on a global stage. 

Though the name Salaman Paris whispers of the French capital, the Paris-based ready-to-wear brand transcends its moniker, merging Arab cultures and beyond. “What we’re doing is elegance inspired by the world,” Mohammed Badri, the Palestinian-Jordanian founder and creative director, tells Scene Styled. “We’re focused on taking different inspirations from different histories, and we’re trying to be inspired by our region as much as possible.”

The collection’s name, “Tamir de Salaman,” translates to “The Splendor of Salaman,” and it’s a nod to the brand’s heritage. Mohamad Badri, the Creative Director, shares that the collection grew naturally from a simple concept to a strong, cohesive range. He found inspiration in the classic Egyptian film “Asr El Quwwah,” known for its beautiful scenery and luxurious production. The film’s influence is clear in the collection’s polished look and enduring appeal.