1. The Beach Club (Main Hub)

Purpose

The Beach Club integrates the Beach + Club facilities — serving as the main hub for guests seeking a relaxed yet immersive coastal experience. It includes:

  • Beachfront access

  • Saltwater zone / loungers

  • Bar & F&B area

  • Changing rooms / showers / restrooms

  • Seaside seating area

Concept Direction

The design language should convey refined leisure, evoking Mediterranean calm but with a Dead Sea identity — bright whites, salt tones, sandstone textures, and reflective finishes.

Make it stand out.

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“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

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