Introducing Nabataean archaeology to a loyal European niche audience

Brief:

A special international episode of Time Team conducted in Petra over a condensed 5–10 day excavation period. The show’s proven format—rapid excavation, storytelling, and accessible science—aligns perfectly with introducing Petra as a site of active discovery, not just a static monument.

This marks the program’s first major departure from the UK, creating a historic moment for its audience.

Strategic Value:

• Highly engaged UK/European audience

• Trust-based educational credibility

• Converts Petra into a living excavation narrative

Leveraging controversial discovery narratives for global attention

Brief:

Collaboration with Corrado Malanga (the Italian figure you’re referring to—associated with controversial subsurface scanning claims around the pyramids, widely debated and challenged by figures like Zahi Hawass).

The initiative proposes inviting such independent researchers to conduct non-invasive scans in Petra, documented through a high-end production (Netflix-style or equivalent).

Strategic Value:

• High viral potential (controversy + mystery)

• Appeals to younger/global audiences

• Positions Petra as a site of undiscovered depth

Important Positioning Note (for your pitch):

Frame this carefully as:

“Exploratory scientific experimentation under controlled supervision”

Reawakening a lost civilization through music and performance

Brief:

A cinematic orchestral project developed and performed in Petra, focused on reconstructing or reinterpreting Nabataean sonic identity. Musicians, historians, and instrument specialists collaborate to create original compositions inspired by ancient sources, desert acoustics, and regional traditions.

The process itself becomes the documentary.

Strategic Value:

• Cultural depth beyond archaeology

• Strong visual + emotional storytelling

• Reframes Petra as a living artistic civilisation

Amplifying mystique through long-form, global conversation

Brief:

A special on-location episode recorded in Petra—ideally within or near the Al-Khazneh—featuring a regional archaeologist, historian, or cultural thinker.

The discussion moves beyond conventional archaeology into themes of myth, mystique, forgotten knowledge, and the symbolic power of the Nabataean world.

Strategic Value:

• Massive global reach across younger audiences

• Long-form storytelling enables depth + intrigue

• Positions Petra within modern philosophical and cultural discourse