Maison Development Program (MDP) - IMSEEH JEWELLERY
Primary Vision
To create fine jewelry that reflects Jordanian craftsmanship and heritage, while serving our clients with trust and distinction.
Secondary Vision
To establish IMSEEH as the first global luxury maison of Arab origin, blending timeless artistry with contemporary sophistication.
Primary Mission
To design and deliver jewelry of exceptional quality for our clients in Jordan and the Middle East.
Secondary Mission
To expand into new markets with a house identity defined by iconic design codes, elevated experiences, and lasting emotional value.
Core Pillars of MDP IMSEEH
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Anchoring in Jordanian roots.
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arch geometry, signature textures.
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Ethical sourcing, precision finishing, Swiss-standard QA.
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White-glove clienteling, appointment-only previews, yearly service rituals.
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New materials, modular high jewelry, experimental finishing
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GCC, Levant, Europe (tiered entry).
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brand storytelling, campaigns, content calendar.
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Exhibitions, art partnerships, CSR in Arab crafts.
IMSEEH R&D File Structure
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1.1 Color Research (primary/secondary palette, Pantone refs)
1.2 Motif & Symbol Studies (Petra arch, geometry, textures)
1.3 Typography & Visual Language
1.4 Packaging Design Studies
1.5 Retail Interior & VM Studies
1.6 Campaign Art Direction References
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2.1 Collection Architecture (icon, core, bridal, capsule, high jewelry)
2.2 Signature Setting Development (iconic stone-setting style)
2.3 Sketch Archive & CAD Prototypes
2.4 Limited Editions & Numbering Systems
2.5 Bridal & Engagement Strategy
2.6 Materials Finishing Experiments
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3.1 Gemstone Research (diamonds, colored stones, provenance)
3.2 Precious Metal Alloys (18k rose-gold tones, special alloys)
3.3 Ethical Sourcing & Certification
3.4 Sustainable/Experimental Materials (ceramics, titanium, carbon)
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4.1 Local Workshops & Partner Audits
4.2 Global Vendor Mapping (Italy, France, Switzerland)
4.3 Quality Standards Manual (Cartier-level finishing)
4.4 Innovation Lab (3D printing, modular designs)
4.5 Repair & Service Protocols
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5.1 Local Jordanian Market Analysis
5.2 GCC Luxury Client Profiles
5.3 European Market Feasibility
5.4 Competitor Benchmarking (Tiffany, Cartier, Van Cleef, Bvlgari, Chaumet)
5.5 Consumer Psychology Studies (Arab luxury preferences)
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6.1 Campaign Calendar (yearly, quarterly)
6.2 Storytelling Framework (brand narrative)
6.3 PR & Media Outreach Strategy (Vogue Arabia, Bazaar, BOF)
6.4 Guerrilla Marketing Plans
6.5 Influencer & Ambassador Mapping
6.6 Content Production Guidelines
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7.1 Flagship Store Development (Amman + future GCC)
7.2 Pop-up / Trunk Show Format Guidelines
7.3 Visual Merchandising Codes
7.4 Clienteling Playbook (events, concierge, aftercare)
7.5 Loyalty & Membership Concepts (private client club)Retail & Clienteling
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8.1 Website UX & PDP Standards
8.2 Omnichannel E-commerce Model
8.3 CRM System & Client Data Strategy
8.4 Virtual Try-on / AR Jewelry R&D
8.5 Social Media Content Pillars
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9.1 GCC Entry Plan (Dubai, Riyadh, Doha)
9.2 Europe Entry Plan (Paris, Milan, Geneva showcases)
9.3 Joint Ventures & Partnerships
9.4 Legal/IP Protection (trademarks, design patents)
9.5 Investment & Budgeting Models
The Caracal collection
Drawing inspiration from the elegance and strength of the Caracal, this collection captures the wild beauty of Jordan’s landscapes and fauna. Sleek lines, fierce motifs, and natural grace are translated into sculptural pieces that embody freedom and refined power.
Type:
• High Jewelry Collection
• Conceptual capsule inspired by nature and heritage.
• Positioned as a bold, artistic line to showcase MCIH’s creative range.
The Caracal collection
Drawing inspiration from the elegance and strength of the Caracal, this collection captures the wild beauty of Jordan’s landscapes and fauna. Sleek lines, fierce motifs, and natural grace are translated into sculptural pieces that embody freedom and refined power.
Type:
• High Jewelry Collection
• Conceptual capsule inspired by nature and heritage.
• Positioned as a bold, artistic line to showcase MCIH’s creative range.
The MERIDIAN SERIES
The Meridian — the meeting point of East and West — becomes the inspiration for a collection that reflects Jordan’s role as a timeless crossroads of civilizations. Designed as a seasonal winter collection, MERIDIAN highlights balance, light, and precision through icy stones, celestial references, and structured silhouettes.
Type:
• Seasonal Capsule Collection (Winter)
• Luxury Jewelry with symbolic, heritage-infused storytelling.
• Targets international and regional collectors seeking exclusive limited pieces.
The MERIDIAN SERIES
The Meridian — the meeting point of East and West — becomes the inspiration for a collection that reflects Jordan’s role as a timeless crossroads of civilizations. Designed as a seasonal winter collection, MERIDIAN highlights balance, light, and precision through icy stones, celestial references, and structured silhouettes.
Type:
• Seasonal Capsule Collection (Winter)
• Luxury Jewelry with symbolic, heritage-infused storytelling.
• Targets international and regional collectors seeking exclusive limited pieces.
The Midas collection
Inspired by the legend of King Midas — a symbol of wealth, luxury, and eternal beauty. This collection reimagines the opulence of ancient royalty into timeless pieces that honor power and refinement. The MIDAS Collection bridges myth with modern craftsmanship, embodying the golden touch in every detail.
Type:
• Luxury to High Luxury Collection
• Features both fine jewelry and high jewelry pieces, designed as a signature house collection.
• Suitable for flagship positioning within MCIH’s identity.
The QASR SERIES
Named after the Arabic word for “palace,” QASR is a collection dedicated to bridal and royal heritage. With a focus on exclusivity and grandeur, it embodies the opulence of Jordanian royalty and serves as an homage to regal traditions. This collection is designed not for mass market, but for the elite, one-of-a-kind clientele.
Type:
• High Jewelry / Bridal Collection
• One-off, exclusive designs (not commercialized).
• Targeted toward royal families, collectors, and bespoke commissions.
